Ted Heath taking us into the EU (EEC) Revisited

This guy is a member of the House of Lords. He is also named as a director of Best for Britain

BEST FOR BRITAIN LIMITED people - Find and update company information - GOV.UK https://share.google/WBC5tsRXw49fvxaxC

Best for Britain popped up on TikTok just a minute ago saying this. How can a member of the House of Lords be a director of Best for Britain and be allowed to campaign to take us back into the EU?